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IS YOUR CONTENT A VEHICLE OR A ROADBLOCK?
It’s time to take stock. Let's prime your content to drive results, instead of slowing you down.
When was the last time you truly assessed your content library?
Your creative assets may be brimming with untapped potential—or they might be holding you back. A content audit can tell you what’s working, what’s outdated, and where improvements are needed. Ready to uncover gaps, refresh outdated content, realign messaging to match your current goals, and ensure your assets resonate with target personas?
Leave the details to Emerald Studio.
We offer an unbiased, third-party review of your content library. Our expert-led content audits help you understand how your content is performing and identify areas for improvement.
WHAT OUR CONTENT AUDIT PROVIDES
A TAILORED, ITEMIZED SPREADSHEET
A detailed, organized inventory of your content, categorized based on audit criteria you’ve set.
A COMPREHENSIVE PRESENTATION
Audit findings, analysis, and recommendations neatly organized into actionable insights.
FULL GAP ANALYSIS & IDEATION
Next steps to optimize and repurpose your content, ensuring it drives results moving forward.
CRITERIA TAILORED TO YOUR NEEDS
We work with you to define the audit criteria that matter most to your business. Here are key areas we can assess:
- Title & Creator Info: Titles and content creators or points of contact.
- Content Lifespan: Content longevity with an “evergreen score” and reversion suggestions.
- Asset Types: From articles to interactive content, we ensure formats align with your goals.
- Audience: Determine how effective your content is in reaching your target personas.
- Quality & Engagement: Assess the quality and engagement levels, flagging any outdated stats, broken links, or content misalignments.
FROM CHAOS TO CLARITY
We take on the heavy lifting. Sifting, sorting, reviewing, and analyzing to move from overwhelming to organized and optimized, we'll help you:
- Pinpoint Strengths & Weaknesses: See what’s working and where change is needed.
- Enhance Visibility: Ensure your content is timely, relevant, and reaching the right audience.
- Go-Forward: Let insights inform your strategy and content creation goals.
- Maximize Existing Content: Identify assets to repurpose and extend for better ROI.
- Ensure Consistency: Unify your brand voice and messaging across all platforms.
YOUR CONTENT, OUR EXPERTISE
Emerald Studio is a full-service marketing agency with 14+ years of experience in driving results for B2B brands. Part of the Emerald family, we offer deep industry expertise and a broad network of engaged communities via the 142 events and 17 media properties we produce. Spanning diverse industries like technology, manufacturing, financial services, healthcare, and more, we provide strategic insights, tailored recommendations, and a roadmap to optimize your content library via:
- Expertise Across Complex B2B Sectors: Our team includes strategists and journalists with decades of experience, ensuring your content is relevant and impactful.
- Industry-Specific Focus: We understand the unique challenges of your sector and tailor our approach to speak directly to your audience.
- Creative & Engaging Content: From static to dynamic content and interactive formats, we specialize in creating visually compelling assets that captivate and engage.
- End-to-End Content Strategy: We don’t just create—we help you map, refine, and measure your content’s impact, from ideation to distribution and optimization.
READY TO LEARN MORE?
Whether you need a fresh start or a minor tuneup, we have the expertise and the tools to help you succeed. Let us help you take stock, identify opportunities, and ensure your content is in gear to drive the results you need.
Emerald Studio